January 26, 2026 — A new paper by Southwest Research Institute (SwRI) staff details how using popular culture could effectively teach science, technology, engineering and mathematics (STEM) concepts. The paper shares insights from SwRI staff who hosted “Physics of Anime” panels at anime and hobbyist conventions across the country, presenting complex scientific ideas in an engaging way to curious attendees.

“Anime,” a style of animation originating in Japan and popular worldwide, reached an estimated global value of around $25 billion in 2024. For nearly five years, Dr. Roman G. Gomez, a lead scientist in SwRI’s Space Science Division and the paper’s lead author, has educated panel attendees about the real-world physics depicted in anime features. 

“Anime is very mainstream these days, especially popular among younger generations,” Gomez said. “A recent study showed that a remarkable 42% of Gen Z watches anime weekly, but its popularity is not limited to just that age group. Its reach has grown so large that it resonates with audiences across various educational, professional and cultural backgrounds, as evidenced by the diversity of attendees at major conventions. This diverse environment offers a unique opportunity for public engagement and generating enthusiasm for science.”

The anime industry incorporates many storytelling genres, including science fiction, superhero stories and fantasy. The authors of the paper realized that these themes offered ways to make physics, engineering and technology concepts relatable and engaging.